review copies to literary and national media, airline and travel magazines, blogs, websites postcard mailings to Asian study departments outreach to JET Association (alumni of govt-sponsored English-teaching program in Japan) launch of Donald Richie page on publisher website with Facebook and Twitter campaign

"An indispensable guide to Japanese cinema and culture." --Library Journal "Viewed any which way, Japan through the eyes of Donald Richie is an interesting and rewarding place to read about. This is...yet another reminder that he is a master of the short essay and a thought-provoking guide to his subject." --Jeff Kingston, The Japan Times This definitive new collection of essays by the writer Time calls "the dean of arts critics in Japan" ranges from Kyogen drama to the sex shows of Shinjuku, from film and Buddhism to Butoh and retro rock 'n' roll, from wasei eigo (Japanese/English) to mizushobai, the fine art of pleasing. Spanning some fifty years, these thirty-seven essays--most never anthologized before--offer cross-sections of Japan's enormous cultural power. They reflect the unique perspective of a man attempting to understand his adopted home. The writings of Donald Richie--film critic, reviewer, novelist, and essayist--have influenced generations of Japan observers around the world.