International success:
26 language rights sold: Arabic, Armenian, Bulgarian, Catalan, Complex Chinese, Czech, English, Estonian, French, German, Greek, Hebrew, Italian, Korean, Lithuanian, Portuguese, Russian, Simplified Chinese, Slovene, Slovak, Spanish, Swedish, Thai, Turkish, Vietnamese
Izrael: This title has been selected by the Ministry of Education, for a program called the PJ Library. This program distributes books to children in kindergarten once a month, mostly in disfavoured neighbourhoods. This is considered to be a great honor for the author and publisher, especially as only 1 translated book is chosen per age group (all the other titles selected are original titles written in the Hebrew language).
China: 115,000 copies sold only in 2022
Marketing activities held by Publisher Spotlight:
Publicity
- Pitch reviews in publishing and library trades (e.g., Publishers Weekly, SLJ, Booklist, Kirkus, Shelf Awareness, Horn Book)
- Mail to long and short lead media contacts
- Pitch reviews and interviews to appropriate blogs and websites
- Marketing and promotion
- Send checklist for online journals, influencers, bloggers, review centers
Digital
- Social media content, where appropriate: Twitter, Instagram, Facebook, Pinterest, TikTok
- Include in themed Pinterest boards
- School and library marketing
Conferences
- TLA, NSTA, ALA (and other shows, as appropriate)
- Presentations to library selector groups in Chicago, New York, Boston, Washington D.C.
A picture book with a cute teddy bear in the main role showing us that sometimes the truth is hidden deep down and you need to be patient to get it revealed.
"How lovely it is!" rejoiced the bear, on discovering a strange plant in his garden. Every day he watered it and shielded it from the sun with a parasol, and he never forgot to say "Good night" to it before bedtime. But the plant didn’t react. "Why won’t you bloom?" brooded the little gardener. But little did he know what was going on underground!
