Marketing Support
- OnFire Books copies of their book will be provided for distribution to their VIP Book Mailing list of CEOs and Entrepreneurs
Email Marketing
- A pre-launch email marketing campaign will take place, announcing the book to Author’s closest friends and colleagues, as well as their broader audience.
Dallas to create a drip email campaign using Mailchimp
- Five-part sequence (download free chapter, three followup tips from book, discount for pre-order)
Monthly Book mailing (Book Blog Tour)
- Launch team to mail 10-25 books to bloggers and leaders each month to create engagement
Social Media
- Planning to post to Facebook, LinkedIn, & Instagram (YT/Spreaker also)
- Posting photos & videos as well as the cover of the book
- The calendar out until October can be viewed: https://docs.google.com/spreadsheets/d/1eLBcOhZC89Mhrfr2b2gO-2oWvLthq7jWJ6M0mwfPfrY/edit?usp=sharing
Shoot and create:
- 4 short social chapter explainer videos
- Inspiration for the book video (interview)
- Announcement of the book video
- 5 book quote graphics
- Launch Date Graphic and/or video posts
- 2 Newsletter posts
Email Gathering and platform building
- Use website for free chapter opt in to create new sales
- Landing page and email capture will be set up on thebrainperformancecenter.com
Speaking Engagements / Book Tour
- Secured Prime women event canyon ranch
- Self Care Summit in October in Indianapolis
- Park Cities Club Connection
- International neuro event in Dublin
- August Traumatic Brain Injury Presentation
Book Signings and Events
- Launch Event - Success North Dallas - Jeff C. has been talking with Bill Wallace for this event - possibly a breakout session with your book
DBJ Event
- Media pitching specifically around events and book launch (GMT being one of them as well as Fox Forward)
- Laura has been pitching and secured something down the line for GMT
Book Reviews
- Set up an Amazon Author’s page on Amazon Author Central.
- Resources such as Net Galley and word-of-mouth will be used to get as many pre-reviews as possible prior to launch.
- Additional outreach will also take place for gathering Amazon reviews.
In this current age of distraction and abundance, your brain is constantly stimulated. Your brain is working constantly throughout day and night, and just like your body, working overtime can begin to take its toll. Just as your overall health and hygiene requires maintenance, so does your brain. We are now at a time when we have the science, understanding, and perspective to take a step back and realize the importance of brain health. But what do we need?
Brain On, Game On is a user’s manual to your most important tool, your brain. It lays out what your brain needs and teaches you how the brain is impacted by what we do every day and the world around us. Leigh Richardson will teach you why the lifestyle choices and environmental factors that impact brain health, also impact the physiology and psychology of your mental state. If you want to enhance your mental performance, increase your well-being, and optimize your overall health, this book is an essential tool in your journey
