• National publicity outreach
• Targeted outreach to Chicago-area media
• Social media promotions, including Instagram and Facebook
• Marketing coordination with Driehaus Foundation
• E-newsletter promotion
• Launch event (Chicago, IL)

The Salt Shed chronicles the compelling work of reimagining and transforming Chicago's impressive and iconic Morton Salt Warehouse while honoring its history and its working-class roots.

Originally constructed in 1929, the Morton Salt Shed and Warehouse Complex has been a familiar and beloved Chicago landmark along Elston Avenue between Division Street and North Avenue. For decades, the iconic hand-painted sign has captivated people traveling along busy Interstate I-90 and on Elston Avenue at ground level. As times changed, the building was no longer used for salt storage and processing, and eventually lay dormant. Recently, the building has been repurposed and transformed into a stunning music venue. 

The Salt Shed tells the story of the building’s reimagining and transformation. Photographer and writer Sandra Steinbrecher spent nearly two years documenting the deconstruction, reconstruction, and reinvigoration of this classic, industrial Chicago building. Through breathtaking photos and interviews with the people who made the restoration possible--including architects, developers and workers who did the daily labor–The Salt Shed takes the reader behind the scenes in one of Chicago’s most distinctive restoration projects of the 21st century.