Key Selling points

• An important book about the development of GIS and why it is an essential tool in facing global challenges like pandemics and climate change
• Author Jack Dangermond is the visionary leader of Esri, the world’s leading GIS company with a 43% global market share
• Written in an accessible, positive style that will appeal to a wide audience
• Compelling title that will capture readers’ attention
• Foreword by James Fallows
• Companion website (thepowerofwherebook.com) with more information about the case studies specifically and the power of GIS, including Atlas – a mapping application and curated gallery of content

Key actions

• July 16 book launch at the beginning of Esri’s 2024 Users Conference (~15,000-20,000 attendees). Book will have plenary announcement by author, books for sale at conference store, promotion in multiple places at the conference.
• AAG 2024 Book display
• URISA GIS-Pro (book display and promotion in tote bag of all attendees).
• Dedicated email campaign.
• Social promotion on Esri channels.

PR Plan

• Potential Press event at 2024 User Conference (week of publication)
• Possible tie-in with National Geographic to coincide with publication?
• The Esri press release will have global distribution through Business Wire.
• PR team will target national media depending on author’s availability
• Promotion through Esri channels (print and digital magazines)
• Placements across our external media partnerships and editorial programs (Forbes Contributor Group , GovLoop, Geospatial World, Geo Week News, Mongabay, ENR, Lidar Magazine).

Advertisements

• Amazon Ads
• Shelf Awareness Pro and Reader

The Power of Where presents the visionary concepts of Jack Dangermond, cofounder of Esri®, the world’s leading mapping software company. With a foreword by bestselling author and writer for The Atlantic, James Fallows, it’s filled with the latest web maps, illustrations, and real-life stories from a vibrant global community of geographic information systems (GIS) users. If you’ve never heard of GIS, this is the book for you, and if you think you know what GIS is, you’ll discover much more.

From the Ring of Fire to the Fertile Crescent, The Power of Where takes us on a visual and narrative journey into the world of modern GIS and reveals its growing potential to address humanity’s big challenges. The technology is already ubiquitous, from running city governments and performing civic science to conserving open spaces and managing logistics—virtually every human endeavor.

Central to the book is the geographic approach—a way of solving problems that uses spatial location to perceive and understand patterns—from wildlife migration and rising seas to urban planning and food production. Drawing from 60 years of research and experience, the author writes from a fervent conviction that through this approach, we can confront climate change, hunger, water scarcity, inequity, and issues large and small in our everyday lives.

The book describes the methods of the geographic approach—visualization, communication, analysis, collaboration, accounting, and design—and shows how vast amounts of integrated data are propelling spatial applications into the mainstream. A companion website brings interactive maps and stories to life and serves as a starting point for students and educators—and anyone considering joining the GIS user community.

The Power of Where reveals how technologies such as web services, mobile devices, artificial intelligence, extended reality, and 3D visualization intersect with GIS and outlines the new opportunities they are creating. Its maps and stories arise from a passion for the power of place and from the mutually reinforcing revolutions in Earth observation, analysis, and collaboration that GIS and the human spirit make possible.

Explore live examples from the book and learn more about interactive mapping and the tools of modern GIS at powerofwhere.com.