Mark Moss's The Media and the Models of Masculinity details the impact that the mass media has upon men's sense of identity, style, and deportment. From advertising to television shows, mass consumer culture defines and identifies how men select and sort what is fashionable and acceptable. Utilizing a large mine of mediated imagery, men and boys construct and define how to dress, act, and comport themselves. By engaging critical discussions on everything from fashion, to domestic space, to sports and beyond, readers are privy to a modern and fascinating account of the diverse and dominant perceptions of and on Western masculine culture. Historical tropes and models are especially important in this construction and influence and impact contemporary variations.

"Masculinity studies is on a roll. Two decades after Robert Bly heated up the men's movement with Iron John: A Book about Men (CH, Mar'91, 28-4189), research on men has reached a boiling point. Also author of Toward the Visualization of History (CH, Jun'09, 46-5760) and other works, Moss raids two decades of research in interdisciplinary areas intersecting with masculinity studies--literature, popular culture, history, media. It is a platitude in academia that researchers either purvey new ideas or synthesize the ideas of others. Moss tends toward the latter, surveying hundreds of books and articles, some published as recently as 2010 (the bibliography runs ten pages). Still, he breaks new ground in chapter 6, 'The Impact of the 1950s,' in which he shows the origins in that decade of male archetypes of the present time (slacker, dude, rebel). Beyond that, he takes on metrosexuality, the special relationship men have with their cars, the objects on a man's desk as an extension of his identity, and sports 'infotainment' on cable and satellite television. Moss has a penchant for the passive voice, but his prose is otherwise clear. Readers unfamiliar with masculinity studies would do well to start here." - CHOICE