With The Keys to the White House, average citizens are giving the pollsters and pundits a run for their money. In this book prominent political analyst and historian Allan J. Lichtman presents thirteen historical factors, or "keys" (four political, seven performance, and two personality), that determine the outcome of presidential elections. In the chronological, successful application of these keys to every election since 1860—including the 2000 election where Al Gore was predicted to and did indeed win the popular vote, and the 2004 contest for Bush's reelection—Lichtman dispels much of the mystery behind electoral politics and challenges many traditional assumptions. Scholars of the electoral process, their students, and general readers who want to get a head-start on calling Decision 2008 should not miss this book.

"If you're into American presidential politics, The Keys to the White House is a must, and fun, read." - Toronto Sun

"Of the hundreds of books written about presidential elections, one of the best is Allan J. Lichtman's The Keys to the White House." - Roll Call

"This is a must book for political junkies who want to answer one important question about any campaign: Who's going to win?" - Baltimore Sun

"Of the hundreds of books written about presidential elections, one of the best is Allan J. Lichtman's The Keys to the White House." - Roll Call