How can retailers implement the right strategies to optimize customer journeys and adapt to rapid technological change?
The Future of Shopping is a practical guide for managers, brand leaders and retail professionals who want to develop strategies that combine digital innovation with core retail principles. While the fundamentals of why people buy remain constant, how retailers apply them has been transformed by data, AI and emerging platforms.
Written by retail technology expert Miya Knights, this book draws on real-world examples from LVMH, Walmart and DingDong Fresh to show how technology is reshaping the shopping experience. With detailed frameworks and actionable tools, it equips professionals to strengthen credibility, apply models with confidence and deliver measurable career and business impact.
You'll learn how to:
- Apply data-driven insights to anticipate customer needs before they arise
- Implement retail media networks to enhance reach and engagement
- Develop strategies that combine sustainability with digital transformation
- Optimize personalization by aligning generative AI with the human touch
- Build models that connect innovation to measurable business performance
Covering every stage of the customer journey, The Future of Shopping equips mid-career professionals to implement new technologies strategically, optimize performance and advance their influence in a competitive sector.
Themes include: retail strategy, customer journey optimization, digital innovation, retail media networks, sustainability in retail, AI personalization
"In the agentic age, shopping shifts from search to delegation-AI agents anticipate needs, source options and execute purchases seamlessly on behalf of the consumer. Value will be won by brands that can be selected by algorithms, meaning trust, data interoperability and real-time relevance become the new battlegrounds. This book sets out with clarity what retailers must do to stay relevant." - Ruth Harrison, Global Retail and Consumer Goods Lead, Avanade
"The beauty of this book is its breadth. If you want to be conversant about retail in meetings with the most knowledgeable people, this book will get you there. Even as technology changes the industry, the fundamentals remain and they're all covered in this book." - Richard Kestenbaum, Partner, Triangle Capital LLC
"In all the years I've known Miya, she has made wise and prescient calls about consumer behaviour and retail trends. She does it again in The Future of Shopping where she draws a rich and futuristic picture of the future of commerce." - Sucharita Kodali, Vice President and Principal Analyst, Forrester Research
