"We love you, you've made us happy." - Chris Evans

"Happy memories are essential to our mental health. They strengthen our identity, sense of purpose and relationships. Meik's new book will teach you how to create and remember happy moments and will change how you think about happy memories." Dr Rangan Chatterjee, Number One bestselling author of The 4 Pillar Plan and BBC Breakfast GP

The third book from the CEO of the Happiness Research Institute and internationally bestselling author of The Little Book of Hygge, Meik Wiking.

Why is it that a piece of music, a smell, a taste can take us back to something we had forgotten? How is it that we remember our first kiss in detail, but barely remember anything of a fortnight's holiday from five years ago? Memories are the cornerstones of our identity, shaping who we are, how we act, and how we feel. But how do we make and keep the memories that bring us lasting joy?

Happiness expert Meik Wiking has the answers. In The Art of Making Memories he brings together his extensive research drawn from the world's biggest study on happy memories (which involved 1000 people from 75 countries), conducted at the Happiness Research Institute, along with data and diaries, interviews, global surveys and studies, and real-life behavioural science and happiness experiments, to explain the nuances of nostalgia, the different ways we form memories around our experiences, and how we can become better at recalling them.

Written in Meik's warm and funny trademark style, filled with infographics, illustrations, and photographs, and featuring "Happy Memory Tips", The Art of Making Memoriesis a life-affirming read which show you it's easier than you think to make your life unforgettable.