• Cover reveal on social media. Instagram and newsletter promotion to Enchanted Lion’s significant social media following (40k on Instagram, 10k newsletter list).
• Advance review mailing to PW, Kirkus, SLJ, NYT, WSJ, etc.
• Outreach to bloggers and reviewers with picture book focus.
• Special interest: parenting, child development, socio-emotional learning (SEL).
• Promotion focused on network of independent bookstores (special mailing + outreach).
• Debut author Michelle Nott for virtual promotion and local events in North Carolina.

A beloved teddy bear, stuffed with love, tells a deeply felt and tenderly observed story of growing up and the new sibling experience.

Teddy and My are made for each other—literally in the case of Teddy, a bear lovingly stitched and stuffed by Grandma for her newborn granddaughter. From eating mushy vegetables to playing with blocks, Teddy is there every step of the way as the baby grows older. Even as the little girl goes to school and makes new friends, she can always count on Teddy for playtime, comfort, and friendship.
As she leaves early childhood behind, My comes to rely on Teddy less and less. But Teddy still has an important role to play in My’s life. In an act of welcome and tremendous love, My decides to give Teddy to her newborn baby brother, who needs Teddy just as much now as she once did.