Courtney and Carter Reum are entrepreneurs, investors and former Goldman Sachs investment bankers. After co-founding and eventually successfully selling VEEV Spirits, Courtney and Carter started M13, an investing platform that specialises in scaling consumer-centric brands. Together they have invested in companies ranging from Lyft to Pinterest to SpaceX. They currently live in Los Angeles, where they run day-to-day operations at M13.

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An indispensable guide to starting your business from scratch

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Think you know how to launch a successful business? Think again.

Courtney and Carter Reum know startups. As early investors in the likes of Lyft, Pinterest and SpaceX, as well as founders of a multi-million-dollar company, they’ve seen what makes some businesses thrive – and some fail.

Now, they draw on what they’ve learnt to offer a holistic guide to building your business. They reveal that most of the received wisdom is wrong – and offer counterintuitive examples from the likes of Airbnb, Uber and Facebook that chart a different path. From initial idea to exit strategy, these startup shortcuts offer an unexpected new route to success.