'Retail today must be more than just a place that sells stuff; it has to be a part of its customers’ lives.’ — Alison Embrey Medina, design:retail magazine 

Brand experiences now stretch far beyond the end product; the dialogue between a shop and its consumers is becoming increasingly important. Under the pressure of e-commerce, retail businesses are reinventing themselves in order to keep track: they provide entire brand experiences that add up to everyones wellbeing. 

Shoplifter! showcases the most outstanding concepts across a number of industries, introducing the most innovative brands around the world. NITAPROW designed a showroom, store, and café for Patom Organic Living’s body care in Thailand. It also serves as a center for raising ecological awareness and sustainable living through workshops and farmers’ markets. Wes Anderson applied his film set design to Bar Luce at the Fondazione Prada. For his temporary space for Cartier in Tokyo, Rafael de Cárdenas claims to be less interested in design than in human behavior. These brands are creating spaces to not just come and shop, but to come and be.