* Author PR activity around Wimbledon * National press announcement advertising campaign * Month-long 4 and 6-sheet poster campaign at Wimbledon mainline station around the tournament and at Barons Court underground to target the Stella Artois * Poster and display bin with custom header * Submitted for trade promotions * Reading copies available

John McEnroe enjoyed tremendous success at all levels of tennis, and he owns 77 career singles titles, including 7 Grand Slams. He joined the circuit in 1978 and it took him only three years to attain the No. 1 ranking. The 1980 Wimbledon final, between McEnroe and Bjorn Borg, is considered by many tennis experts to be the best match ever, a five-set thriller which McEnroe avenged the following year for his first Wimbledon title.

In doubles, McEnroe is recognised as the best player of all time. He was ranked No. 1 for a record 257 weeks and captured a total of 74 titles, including 8 Grand Slams. Still an active player, McEnroe is now an outstanding tennis commentator and broadcaster for the BBC and other national networks. This autobiography, his first, covers an awesome tennis career, marriage to movie star Tatum O'Neal and where arguably the greatest tennis player of all time goes from here.

This is SERIOUS.

"An ace" - SUNDAY EXPRESS

"Frank and engrossing" - DAILY TELEGRAPH

"McEnroe emerges as a funny, wise and articulate raconteur, acutely aware of his faults" - THE TIMES

"A book as straight-talking as the tennis star himself." - SUNDAY TELEGRAPH