Target Audience:

• Sales leaders and startup founders looking to enhance their sales strategies
• SaaS sales professionals interested in advanced sales techniques
• University professors teaching sales-related courses
• Students majoring in sales at universities and colleges

Strategies:

• Submit to key industry reviewers, including Publishers Weekly and Library Journal
• Amplify social media engagement across LinkedIn, Instagram, and YouTube through PR firm
• Utilize Kristie's existing strong presence on social media and professional networks to promote the book
• Increase visibility through guest appearances on sales and business podcasts
• Distribute a pre-launch PDF of the book to over 100 individuals committed to writing reviews
• Host free webinars for sales leaders and reps, using the opportunity to offer a masterclass in exchange for pre-orders
• Engage with university professors to introduce the book as a textbook in sales courses, aiming to reach at least 20 university classes
• Leverage features in publications and a cover spot on Top Sales World Magazine to coincide with the book launch
• Secure speaking engagements at startup events, association conferences, and company sales kick-offs
• Implement strategic marketing pushes 120 days before launch to maximize book visibility and sales

Selling Your Way IN empowers those who want to go from a job with a set income to a sales career where they set their own income and own their lives. 

Author Kristie Jones goes deep into the often neglected, but hugely impactful practices embraced by sales “rockstars,” those elite professionals at the top ten percent of the earnings ladder.

Applying the principles in Selling Your Way IN will ensure readers reach their professional and financial goals by understanding their sales superpower, their secret weapons, how to pick the right sales role, and how to leverage mental memory, much like athletes rely on muscle memory, so that they can outperform and outearn their peers.

Selling Your Way IN provides readers a comprehensive understanding that there are jobs with a set income and jobs where one sets their own income, preparing them to pursue the latter.