• Target sales professionals, managers, entrepreneurs and business owners who seek to improve their ability to sell
• Grow email list
• Post regular to LinkedIn
• Speak as a guest on podcasts and YouTube channels
• Host launch events and signings online and in person
• Launch a pre-order campaign that provides an incentive of a free copy of "Cromwell's 25: The short quick steps to improving sales."
• Create an online learning academy that expands on book content
• Submit to major industry reviewers, including Publishers Weekly and Foreword Reviews 

Sales is an art form.

Sales strategies are required everywhere, for everyone. They’re used all the time: to get a raise, to get a date, or even to get a high-level executive to agree to a twenty-million dollar order. The better someone is at selling themselves, their ideas, and/or their product, the better their results. 

Rather than a list of tricks, Selling in the Real World is strategic guide of plans, behaviors, and attitudes that will improve an individual’s ability to sell. Larry Sternlieb’s approach features stress-tested principles for anyone to create an easy-to-understand track to run on. And a better track always produces results—results that are easier, faster, and unbeatable. 

Selling in the Real World is not a feel-good book. It was designed to be hard-hitting, to provide a solid track for both the experienced sales professional looking to refocus and polish their skills, as well as for those about to create their livelihood from the art of sales for the first time.