Exploring what the language of social care and social work reveals about attitudes, the shaping of practice, and how we can shift the narrative to ensure a brighter, more human future.

The way we communicate with people matters, and the way we communicate about people, and about the purpose and practice of social care and social work matters too. The words we use reflect our values and feelings which influences the way we think and behave.

This is a book about language, and how the words we hear, read and choose to use both expose and perpetuate attitudes and behaviours. It's about the words that are too dominant in our narrative and practice, and the words that should dominate.

It's also a book about change. Changing how we communicate about people. Changing how we understand and articulate the purpose of social care. Changing how we practice. And ultimately changing the story of social care.

And mainly it's a book about being human. About recognising each other as equal, valued human beings, and about creating a more human, humane future for us all.