• Hired PR by the Book for publicity campaign • National media campaign (women’s interest/parenting/lifestyle/health editors at magazines and major/regional dailies; radio talk shows; select national TV; online arms of major magazines and dailies and top-tier broadcasts) • Prepub pitches in connection with Alcohol Awareness Month in April • Pitching stories in connection with other awareness months/days: Family Support Month (May 2017), Women’s Health Care Month (May 2017), Think Your Way to Health Day (June 24th), Forgiveness Day (June 26th) • Targeting traditional media (women’s interest/parenting/lifestyle/health editors at magazines and major/regional dailies) • Targeting radio talk shows covering appropriate topics • Targeting select national TV programs • Pitching to online arms of major magazines and dailies and top-tier broadcasts, offering prewritten Q & A excerpts

Have you ever wondered if social drinking has unintended consequences to your health, family, relationships, or your profession? Have you ever thought that losing control of your drinking couldn't happen to you or someone you love? All the women you know are too smart. Too rich. Too kind. Too together. Too much fun. Pick one. We live in a boozy culture, and the idea of women and wine has become entrenched. Is your book club really a 'wine club'? Do you crave the release a drink can bring to cope with anxiety, parenthood, the pressures of being a mom, a wife/partner, a professional? In Raising the Bottom, mothers, daughters, health professionals, and young women share their stories of why they drank, how they stopped, and the joys and rewards of being present in their lives once they kicked alcohol to the curb.