Provides students and researchers with easy-to-understand entries on hundreds of important terms, principles and concepts allow readers to develop a deeper understanding of the field. Entrepreneurship is a career path that more and more students and job seekers are considering. Like Bill Gates, Steve Jobs, and Mark Zuckerburg, anyone with a great idea can change the world. Principles of Business: Entrepreneurship fills the need for helpful information on the founding principles of entrepreneurship—how to start a business, how to pitch your product, how to raise capital, how to market your product and so much more. This is information anyone looking to start a business needs to know.
Principles of Business: Entrepreneurship provides students and researchers with a solid understanding of the fundamentals of what is involved in starting a business. Over 100 easy-to-understand entries outline the basics of:
- Innovation Leadership
- Investment Valuation
- Launching New Ventures through Technology
- Leadership & Motivation
- Lean Manufacturing
- Logistics Management
- Managing the Process of Innovation
- Marketing Strategy
- Mergers & Acquisitions
- Negotiations
- Networking
- New Ventures & the Law
- New Product Management
- Patents
- Pricing Strategies
- Principles of Advertising
- Product Life Cycle
- Risk Analysis
- Scenario Planning
- Social Entrepreneurship
- Team Management
- Technological Innovation
An understanding of the essentials of entrepreneurship is important for anyone who is considering creating a new product, delivering a new type of service, those who want to start their own business, or even those who have just started developing their new idea.
