Tony and Peter plan to use their growing views of over 24,000 on their YouTube channel, “This is the Point,” to promote The Powers. Their podcasts include Chromium Coffee Chats, which are live recorded video webinars, weekly posts onto insurancejournal.tv, and their YouTube channel, where they currently post every few months. In order to promote The Powers, they are going to use online platforms such as podcasts, webinars, videos, and news releases. Tony and Peter wish to do convention speeches and other speaking engagements, social media discussions, feature articles (including interviews and placed articles), and guest blogs to market their book.

The Powers is an exploration of ten key factors to create and manage a strong, resonant brand in either the B2B or B2C space. Gone are the days when advertising gurus, research firms, and management consultants told a brand what to do and where to go. Today’s top brands are built from the inside out, rooted in an authenticity that resonates deeply with employees, business partners, and customers. Through their use of vivid examples and real-life, in-the-trenches experience, Tony Wessling and Peter van Aartrijk make brand-building enjoyable, interesting, and engaging. Never before has branding been so succinctly broken down into essential components. Leaders and marketers who apply these concepts will find their own brands becoming exponentially more powerful and their destiny firmly under their control.