Marketing

• Pre-publication submission to industry reviewers (Publisher’s Weekly, Kirkus, Shelf Awareness, Library Journal, Booklist, etc.).
• Outreach to academics and community-based educators (including author’s extensive network) about course adoption and syllabus inclusion.
• Outreach to synagogues, Jewish community centers, and other organizations about book club opportunities.
• Outreach to independent booksellers and libraries.
• Digital advertising with relevant Jewish, literary, and arts organizations and publications.
• Initial promotional email to be sent out to Deuteronomy Press and Ayin Press subscribers, with follow-up emails providing updates on the book’s success, upcoming events, and special offers/discounts.
• Targeted social media advertising.

Publicity

• Launch event & subsequent author speaking engagements.
• Press campaign to place excerpts and reviews in print and digital publications like Fence, The Brooklyn Rail, Tablet, Double Blind, The Forward, Jewish Currents, and the Los Angeles Review of Books, and to place interviews with the author on Jewish and literary podcasts.

A wise and energizing book of poems suffused with music, mysticism, tenderness, and wit.

Eden Pearlstein’s Nothing Is for Everyone is a manifesto of the unmanifest. Deeply, devotedly hybrid in influence and expression, this wild collection of poetry draws on rabbinic linguistics and kabbalistic meditation, free jazz and hip-hop, Marcel Duchamp and the Magid of Mezritch—all to reveal the permutational quality of language itself: its instability, resistance to containment, and divine fault lines. In these times when answers are plentiful and questions impoverished, Pearlstein’s insistence on the materiality of nothingness reveals that in fact nothing really matters. 

Nothing Is for Everyone was published by Deuteronomy Press and is distributed by Ayin Press (via Publishers Group West).