Promotion targeting Spirituality and Zen outlets such as Yoga Journal, Elephant Journal, Om, Yoga & Lifestyle, Flow Yoga Magazine, Kindred Spirit Magazine, Yogi Times, Shambala Sun, LA Yoga Magazine, etc. Galleys/e-galleys sent to national media outlets, trade publications and audience-focused websites and reviewers. (The New York Times, The New York Review of Books, The Japan Times, Kyoto Journal, Vanity Fair, LA Times, National Book Review, Book Forum, Book Riot, Booklist, BookPage, Forword, Kirkus, Library Journal, NPR, Pop Matters, Portland Book Review, City Book Review, Publishers Weekly, Rain Taxi, SF Chronicle, Shelf Awareness, The Guardian, Washington Post, Seattle Times, East Bay Express, AV Club, JQ Magazine, Asian Review of Books, etc.) Edelweiss digital review copies to the trade Social Media campaign focused on excerpts from the book and advertising Advertising with major trade and magazine outlets such as Publishers Weekly, Library Journal, New York Review of Books, etc. Promotion at the Association of Asian Studies conference

The Heart Sutra is the most widely read, chanted, and copied text in East Asian Buddhism. Here Frederik L. Schodt explores his lifelong fascination with the sutra: its mesmerizing mantra, its ancient history, the “emptiness theory, and the way it is used around the world as a metaphysical tool to overcome chaos and confusion and reach a new understanding of reality--a perfection of wisdom. Schodt's journey takes him to caves in China, American beats declaiming poetry, speculations into the sutra's true origins, and even a robot Avalokiteśvara at a Kyoto temple.