When Nelson's mum disappears, his dad decides to move the family to the middle of nowhere where they will lead a simple life. And by simple he means no TV, no internet, no games console, and no indoor loo!

It's time to come up with a drastic plan to get his mum back! And it involves turning his dad into an unsuspecting internet star . . .

My Dad - the King of Cringe!

What's a boy to do when his mum disappears, his dad moves him and his sister to the middle of nowhere, and his life takes a very swift downward turn . . . secretly launch his dad on the internet as the Next Big Thing, of course!

'Hi guys!

I bet every one of you knows what it's like to have an embarrassing parent - right? I bet they've done something so cringey that you wanted the ground to open up and swallow you whole. But let me tell you, my friend, NOBODY has a dad like mine. He takes embarrassing to a whole new level. If embarrassing was an Olympic sport, my dad would have, like, a gazillion gold medals.'

This hilarious story will have instant appeal to a YouTube-watching generation and is told through a series of vlogs. Combining Ben Davis's brilliantly-funny voice and Mike Lowery's amazingly-amazing illustrations is sure to make this a hit with readers everywhere. After all, everyone knows what it's like to have an embarrassing parent, don't they?

Genuinely funny and absolutely of the moment, it's a really fun read that covers some important topics