We have a serious problem with the image of teaching in this country. In the eyes of many, teaching is not truly a profession akin to other professions. In the popular imagination, it is not on a par with medicine, law or accountancy, engineering, architecture or business. It is not held in the same esteem as careers which are of equivalent importance to society. Must do better challenges this damaging and pernicious status quo. It examines the origins of our problem with teaching, it shines a light on the exciting reality of teaching in the 21st century, and it charts a new course for the image of the modern teaching profession. The book is written to be easily read by the general reader, because ultimately it is with the general reader – the parent, the employer, the politician – that lies the power to effect the change that society needs. We can and we must change the image of teaching for the better.

"As the authors of this uplifting book say: “Let the fightback begin”. For too many years, it’s been a tiresome cliché to say that the teaching profession needs higher status. Now here’s a call-to-arms explaining why it matters so much – and, most importantly, how to achieve it. Stand by for practical, achievable inspiration." - General Secretary, Association of School & College Leaders