• Outreach to teachers, homeschoolers, and reviewers
• Advertising on Edelweiss
• Promotion on Annick's social media accounts
• Cross-promotion on Robert Munsch social media accounts, @RobertMunschOfficial
• Consumer contesting and promotion on Annick's newsletters

Favorite stories from Robert Munsch in an early reader format kids will love! Adapted from the originals so beginner readers can proudly say “I read this myself!”

Mortimer will not be quiet and go to sleep. Not for his mother, or his father, or his seventeen sisters and brothers, not even for the police.

Colorful and fun, Robert Munsch’s zany stories and Michael Martchenko’s illustrations will grab kids’ attention and keep them interested as they practice their reading skills.

Tips for supporting emerging readers are in the back for parents.