125 unforgettable ads and exclusive behind-the-scenes stories celebrate the iconic Milk Mustache, one of the most beloved ad campaigns in pop culture history. 

With a foreword by Whoopi Goldberg

It was everyone’s favorite ad campaign—a cultural phenomenon that asked one simple question: Got milk? The answer was provided by a parade of the world’s biggest celebrities, all proudly wearing a white milk mustache and accompanied by ad copy extolling milk’s benefits. The campaign launched in January 1995, and, within days, it was everywhere, embedding into mainstream pop culture in a way that continues to reverberate decades later. 

Here, the very best of those unforgettable ads are collected in one beautifully produced volume. Included are 125 full-color, full-page portraits featuring iconic stars from movies, television, music, sports, and fashion—photographed by some of the most legendary names in the business. From Oscar winners to Olympic gold medalists, sitcom stars to supermodels, these are the milk mustache moments you remember . . . and a few surprises you may have forgotten. 

But this lively book delivers more than just the images. It also features exclusive behind-the-scenes stories from author Bernie Hogya, one of the ad campaign’s original creators—offering up an insider’s look at what really happened on set and the moments that never made the headlines.

Packed with 1990s and early-2000s nostalgia, this star-studded compilation is the ultimate tribute to one of the greatest ad campaigns ever. 

Includes the following:

• 125 full-color, full-page portraits by some of the world’s best photographers, curated into chapters for Models, Movies, Television, and Sports
• A foreword by world-famous actor and comedian Whoopi Goldberg, a participant in the Milk Mustache campaign
• Behind-the-scenes stories and gossip from one of the campaign’s founders, who was on set or supervised every ad in the series
• An index of all the stars and photographers featured in the book

It was everyone’s favorite ad campaign—a cultural phenomenon that asked one simple question: Got milk? The answer was provided by a parade of the world’s biggest celebrities, all proudly wearing a white milk mustache and accompanied by ad copy extolling milk’s benefits. The campaign launched in January 1995, and, within days, it was everywhere, embedding into mainstream pop culture in a way that continues to reverberate decades later. 

Here, the very best of those unforgettable ads are collected in one beautifully produced volume. From Oscar winners to Olympic gold medalists, sitcom stars to supermodels, these are the milk mustache moments you remember . . . and a few surprises you may have forgotten. This lively book also delivers exclusive behind-the-scenes stories from author Bernie Hogya, one of the ad campaign’s original creators—offering up an insider’s look at what really happened on set and the moments that never made the headlines.

Includes the following:

• 125 full-color, full-page portraits by some of the world’s best photographers, curated into chapters for Models, Movies, Television, and Sports
• A foreword by world-famous actor and comedian Whoopi Goldberg, a participant in the Milk Mustache campaign
• Behind-the-scenes stories and gossip from the photo shoots
• An index of all the stars and photographers featured in the book

Packed with nineties and early-aughts nostalgia, this star-studded compilation is the ultimate tribute to one of the greatest ad campaigns ever.