Promotion and Publicity Andrea Smith, Publicist National print and online campaign Social Media campaign Promotion through www.daylightbooks.org.

In 1995, photographer Heather Pillar documented Morrie Schwartz’s last six months as he came to terms with his disease, ALS. With Morrie, she created a show of 20 photographs illustrating Morrie’s aphorisms about love and loss and exhibited it at Brandeis University in September 1995 as Morrie wanted to see the exhibition before he died. Heather continued to make more images up until Morrie’s death and at his grave. In the intervening years, Morrie has become iconic largely due to the best-selling memoir, Tuesdays with Morrie, by Mitch Albom.