A very useful, comprehensive text for supporting teachers of professional writing. Batty and Cain manage to cleverly merge the intellectual principles of a variety of writing formats with an extremely practical guide as to how to achieve best practice in professional writing.' - Sian Rees, Senior Lecturer in Languages, Translation and Communication, Swansea University, UK 'This very well-written book serves not only as an introduction to media writing but it contains detailed and thorough advice on many different genres within media writing.' - Christine Lenstrup, Teaching Assistant Professor in Communications, Copenhagen Business School, Denmark

Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.

"In a similar way to the last edition, this book provides tasks and career advice and some case studies, which makes it a valuable textbook for introductory media writing courses that have the task of introducing students to a broad range of media writing. It is clear, well written and very easy to read. What is important, however, is that the authors have included key theories and concepts that underpin the different forms of writing. It is, therefore, not merely a how-to manual but a text that provides a solid foundation for students in the practice of writing. Thus, the authors have provided a text, at an introductory level, that neatly synthesises theory and practice." - Global Media Journal, Australian Edition, Volume 10 Issue 1