Blog post twice per week
Submit to all major industry reviewers
Weekly newsletter to email list of 750+ subscribers (demographic is mainly entrepreneurs)
Podcast episode twice per week
Target local media, including: 13 WHAM, WHEC, WUHF Fox Rochester, WROC-TV, WXXI, Democrat & Chronicle, Rochester Business Journal, Spectrum News, Rochester Women Magazine, Perry Herald, WCJW Radio
Local and national speaking engagements for entrepreneurs
Promote accompanying social media Lifestyle Builders Day for entrepreneur celebrities and influencers
Lifestyle Builders incorporates the often-missed aspect of entrepreneur books: how to prepare your personal life for entrepreneurship.
Most people have two lives: the one that they are living and the one that they want to live. Today, there is more opportunity than ever for anyone to create their ideal life through entrepreneurship. After overcoming the obstacles of building three businesses with one spouse still in a 9-5 job and working together as a married couple while raising two young kids, Tom and Ariana Sylvester have cracked the code and developed a framework on how to successfully do business and life—together. Tom and Ariana guide current and aspiring entrepreneurs through the major aspects of making it happen with a simple step-by-step process, including getting clear on what the ideal life looks like, mapping out personal and business financials, and teaching readers how to organize and run their business to support their ideal lifestyle. Lifestyle Builders shows those seeking the entrepreneurial lifestyle how to unlock the “secrets” to making the ideal life a reality, even those who are busy and seriously lacking time and money.