Книга Life Is Winning: Inside the Fight for Unborn Children and Their Mothers, with an Introduction by Vice President Mike Pence & a Foreword by Sarah Huckabee Sanders
HUMANIX BOOKS NATIONAL MARKETING PLAN
Pub Date to coincide w/ Marjorie Dannenfelser’s Republican Convention Speech in Charlotte, NC 8/24 - 8/27.
SUSAN B. ANTHONY LIST PR & MARKETING MACHINE WILL PROMOTE BOOK
- EWTN Pro-Life Weekly TV/Podcast: SBA List's Mallory Quigley https://www.ewtn.com/tv/shows/ewtn-pro-life-weekly
- SBA List website: https://www.sba-list.org/ Unique visitors: 215,600
- Page views: 478,000
- Average monthly visitors: 20K
- Average monthly page views: 40K
- Twitter Followers:
- @SBAList – 45,500 followers
- @MarjorieSBA – 9,500 followers
- Facebook Friends:
- Susan B. Anthony List – 114,000 friends
- Coalition Network of Pro-life, Pro-family organizations across the country > Grassroots field team of 1100+ people nationwide & 150K emails
- Direct Mail > SBA plans to send a personalized ‘Book Plate’ mailing package to our 60,000+ direct mail list
NATIONAL TV, RADIO, PRINT & ONLINE PUBLICITY CAMPAIGN > Publicity Mailings to Mainstream, Conservative & Religious Media w/ high expectations of TV, Radio, Print & Online author appearances & features, likely to include, but not limited to the following (based on author's history of media attention):
- Tucker Carlson, Tucker Carlson Tonight FOX
- Gov. Mike Huckabee, Huckabee TBN
- Laura Ingraham, The Ingraham Angle
- Glenn Beck, THEBLAZE
- Steve Bannon, WAR ROOM
- Pat Robertson, 700 Club, CBN
- Jim Bakker, Jim Bakker Show
- Dennis Prager, The Dennis Prager Show
- Breitbart News Tonight
- American Family Radio
- SiriusXM Radio
- Salem Radio Network
- The New York Times
- The New Yorker
- USA Today
- Wall Street Journal
- Los Angeles Times
- National Review
- New York Magazine
- Politico
- The Atlantic
- The Washington Post
- The Washington Times
- The Western Journal
- Townhall
- Washington Examiner
- Boston Globe
- The Hill,
- The Stream
- The Guardian
- The Telegraph
- The Times Leader
NEWSMAX TV > Marjorie Dannenfelser will be a guest on ALL Newsmax TV shows starting 8/25 & continuing for the month of September & beyond (24/7)
- Chris Salcedo Show
- National Report
- Newsmax Now with John Bachman
- American Agenda
- Greg Kelly Reports
- Spicer & Co
- Saturday Report
- Howie Carr Show
"Friends of Dannenfelser" INFLUENCERS who will support the book through social media:
President Donald Trump • Vice President Mike Pence • KellyAnne Conway • Honorable Nikki Haley • Senate Leader Mitch McConnell, Kentucky • Senator Steve Daines, Montana • Senator Lindsey Graham, South Carolina • Senator Joni Ernst, Iowa • Senator Ted Cruz, Texas • Tony Perkins, President, Family Research Coucil • Penny Nance, President & CEO, Concerned Women for America • Lila Rose, President Live Action • Kathy Ireland • Carly Fiorina • activist Abby Johnson • activist Dan Bongino
NATIONAL TV, RADIO, PRINT & ONLINE ADVERTISING CAMPAIGN > starting week of 8/25
- TV – Mornings with Maria, Fox & Friends, Morning Joe, CNN's Michael Smerconish, Fox Business, Varney & Co.
- SIRIUS RADIO – Rush Limbaugh, Coast to Coast, Glenn Beck, Sean Hannity, Michael Savage
- NEWSPAPER – Washington Times, New York Post, Denver Post, USA Today, Wall Street Journal, New York Times
- MAGAZINE – AMAC, Military Heritage, Charisma, America's 1st Freedom, Shooting Illustrated, Peterson's Hunting, Firearms News, Saturday Evening Post
- Social Media – Google paid search & display campaigns; Facebook paid campaigns
- NEWSMAX ADS: TV/Print/Online/Social
- Newsmax TV Bookumentary 30-min 3 weeks before 8/25 launch 72mm homes
- Newsmax TV John Bachman .30 sec ad 3 weeks before 8/25 launch 72mm homes
- Newsmax Mag 1-page Ad Aug-Oct 120k circ monthly
- Newsmax Mag 2-page Ad Aug-Oct 120k circ monthly
- Newsmax Mag 2-page Q&A Feature Aug 120k circ monthly
- Magazine (renewal) Aug 30k circ monthly
- Polybag Self Mailer Aug-Sept 120k circ monthly
- Self-Mailer Bind In Aug-Sept 120k circ monthly
- NewsMax Social Media
- Emails – 5mm names
- Facebook Posts – 1.4mm circ
- Twitter Posts – 120k circ
- YouTube – 130k circ (3 Bookumentary segments)
- NewsMax Website
- Breaking links, 25mm pageviews monthly
- In Article Links, 52mm pageviews monthly
- Banner Ads, 25mm pageviews monthly
- Feed Network, 1.3B impressions monthly
EVERY MONTH, MORE THAN 33 MILLION AMERICANS WATCH, READ & LISTEN TO NEWSMAX!
- NEWSMAX TV is carried in more than 72 million U.S. cable homes & is available through more than 150 million devices, smart TV’s & smart phones.
- NEWSMAX.COM has approximately 10 million unique visitors.
- NEWSMAX MAGAZINE & NEWSLETTERS in Health & Finance have a monthly readership of over 750,000 subscribers in both print & digital formats.
- NEWSMAX EMAILS number 9+ million for opt-in subscriptions to breaking news alerts, health, money and more than 7+ segmented lists based on demographics, interests and lifestyle.
LIFE IS WINNING IN AMERICA! THE END OF ABORTION IS WITHIN REACH!
“America is standing for life again. There has never been a more urgent moment for each and every American who cares about life to stand up. Life Is Winning proves that we don’t have to compromise our pro- life principles or stay silent about the things that matter most.” — Sarah Huckabee Sanders
Ahead of the pivotal 2020 elections, momentum is building across America to revisit the 1973 Roe v. Wade decision that struck down laws protecting unborn children and their mothers nationwide. Life is Winning: Inside the Fight for Unborn Children and Their Mothers tells the story of how the pro-life cause went from an orphaned political “problem” to a winning issue embraced at the highest levels of the Republican Party, thanks to a small-but-ambitious group of pro-life women.
These women took on Washington’s consultant class and in the process built a multimillion-dollar campaign and lobbying powerhouse with more than 900,000 grassroots members nationwide. Marjorie Dannenfelser, President of Susan B. Anthony List and leading architect of the pro-life strategy that helped propel then-candidate Donald Trump to his stunning victory in 2016, gives inside perspective on how her own pro-life conversion – and the President’s – resembles the national sea change happening today, and why the end of abortion and restoration of life in America is closer than ever before.
"Marjorie has precisely captured how far the pro-life movement has come and how much we stand to achieve at this pivotal moment. It has never been more critical for each of us to continue to stand up and speak out. I trust that this important book will encourage and inspire government to play an even greater role in restoring the sanctity of life to the center of American law and to encourage us never to doubt that the Author of Life is with us in these efforts." — Vice President Mike Pence