The global illegal wildlife trade is estimated by Interpol to be worth $20 billion annually. A combination of poverty and rich-world demand is driving several thousand species towards extinction and the conservation sector has struggled to respond. Killing the Trade shows that with a shift in strategy, that dire situation can be turned on its head. By bringing together lessons from conservation successes and failures and incorporating insights from the commercial sector, the book sets out a workable holistic strategy to address the underlying causes of the illicit trade. Built around the guiding principle – if it pays it stays – the book provides policymakers, NGOs and other stakeholders with an action plan to help bring the multi-billion-dollar trade to an end.