Key marketing points: Expected coverage in local newspapers such as Kerrys Eye and The Kerryman. Radio interview with Radio Kerry. Integrated email and social media campaign.

Named after the peoples of Ciarraige who inhabited the ancient territory, Kerry possesses a rich tapestry of history, legend and folklore unparalleled by many others. In this book, authors Gary Branigan and Luke Eastwood narrate a variety of myths and fables that will take you on a journey through Kerry’s past. Many of the stories have been handed down by local people from generation to generation, and reveal old customs and beliefs filled with superstition, while others are more modern, showing the continuance of the Irish traditions of the seanachaí and of Irish storytelling.