The first part of the book tells the story of how the Consumer Products Division of John Deere came to be and how it was accomplished. Then the book discusses from start to finish the development of John Deere snowmobiles, including key products along the way and the people and processes that were part of the adventure. This includes racing and the significant role it played. Then the book discusses the decade from 1976 to 1986 when Deere introduced multitudes of new products for Lawn & Ground care and snowmobiles and the Horicon factory made significant contributions to Deere profits. The last section discusses how the snowmobile changed product engineering. Interspersed throughout the book are Fortune 500 rankings for Deere and comments on the financial effects that Horicon had upon Deere.