Galleys/e-galleys sent to national media outlets, trade publications and Self-Help, Personal Growth, and Asian Culture-focused websites and reviewers. (Foreword Reviews, Publishers Weekly, Library Journal, Choice, Book Page, Book Forum, Booklist, The New York Times, The Japan Times, Japan Realm, Rocketsnews24, GaijinPot, Japanesetease). Promotion and publicity outreach to US-based Japanese organizations like the Japan Society and Japanese Consulates. Advertising and prize support donations with Japanese summer festivals. Social Media campaign focused on excerpts from the book. Mentions on Reddit and other Asia focused forums. Giveaways with Goodreads, self-help/personal growth and Japan culture websites (100+ copies).

This book looks at the core life concepts and shared values that historically and culturally define the quality of "being Japanese." Among these are reverence, love of nature, group loyalty, hierarchical respect, passion for detail, belief in learning, formality, and acceptance of change. How can Western analogues of these Japanese virtues help us improve our own societies and cultivate inner strength, mindfulness, and long-lasting relationships at home and the workplace? This stimulating exploration of an alternative ethics and humanism is a provocative workbook for "decluttering the spirit." Yoji Yamakuse is a Tokyo-based consultant on personnel management, staff training, and development of joint projects in cross-cultural environments.