- Review copy mailing to influencers and media - Leverage author platform to promote to media - Website promotion on TurnerPublishing.com and JaneButelCooking.com - Social media promotional campaign including Facebook ad campaign, promoted posts, and social media graphics - Featured on Turner Publishing's #FreeBookFriday giveaway; will fulfill winning book orders on etailer sites. - Email drip campaign and enewsletter promotion

The queen of Southwestern cuisine returns. Jane Butel's Simply Southwestern includes over 200 recipes from appetizers to desserts including beverages showcasing both traditional and innovative preparation and presentation. Each recipe includes both the history of the dish, cooking tips, and the essential steps and ingredients to let the bright clean taste of true regional fare shine.