Co-op available Significant bound galley printing. Additional eGalley distribution to media, booksellers, and librarians through Edelweiss National print, public radio, and online campaigns, including a special focus on Jewish-interest media and popular science and psychology publications. We will also seek high-profile author op-ed placements around the time of publication Tour will include public events at the University of Pennsylvania, New York University, bookstores in Washington, DC, and more places TBD as the author’s lecture circuit appearances are scheduled. The author will also be appearing at psychology and bioethics conferences in the US (San Diego) and UK (London) Simultaneous eBook publication and promotion Postcards available Possible promotion through the Scientific American and BOMC2 book clubs Academic marketing plans include Consortium subject catalog and Required Reading newsletter advertising Giveaways through Goodreads and LibraryThing Promotion through the author’s website (www.jonathandmoreno.com) and through his blogs at the Huffington Post and Psychology Today Promotion through BLP’s social media networks and website (www.blpress.org) Additional promotional support from the Center for American Progress Video trailer in development Blurb in from Gerry Spence and likely from Todd Gitlin, Tim O’Reilly, and more TBD Marketing and publicity efforts supported by Molly Mikolowski of A Literary Light NOTE: Boing Boing has been running a comic biography series about underground publisher John Wilcock by comic artists Ethan Persoff and Scott Marshall. On October 24, 2013 and October 31, 2013, their panels covered Wilcock’s experience with “Woody Allen and Dr. Moreno’s Theater of the Psychodrama,” featuring J.L. Moreno’s development of psychodrama and Woody Allen’s involvement in one of his psychodrama sessions.

"Impromptu Man captures the remarkable impact of a singular genius, J.L. Moreno, whose creations--the best-known being psychodrama--have shaped our culture in myriad ways, many unrecognized. The record will be set straight for all time by this can't-put-down biography, a tribute by Jonathan D. Moreno to his father's masterly legacy." --DANIEL GOLEMAN, author of Emotional Intelligence: Why It Can Matter More Than IQ J.L. Moreno (1889-1974), the father of psychodrama, was an early critic of Sigmund Freud, wrote landmark works of Viennese expressionism, founded an experimental theater where he discovered Peter Lorre, influenced Martin Buber, and became one of the most important psychiatrists and social scientists of his time. A mystic, theater impresario and inventor in his youth, Moreno immigrated to America in 1926, where he trained famous actors, introduced group therapy, and was a forerunner of humanistic psychology. As a social reformer, he reorganized schools and prisons, and designed New Deal planned communities for workers and farmers. Moreno's methods have been adopted by improvisational theater groups, military organizations, educators, business leaders, and trial lawyers. His studies of social networks laid the groundwork for social media like Twitter and Facebook. Featuring interviews with Clay Shirky, Gloria Steinem, and Werner Erhard, among others, original documentary research, and the author's own perspective growing up as the son of an innovative genius, Impromptu Man is both the study of a great and largely unsung figure of the last century and an epic history, taking readers from the creative chaos of early twentieth-century Vienna to the wired world of Silicon Valley. Jonathan D. Moreno, called the "most interesting bioethicist of our time" by the American Journal of Bioethics, is a professor at the University of Pennsylvania and a Senior Fellow at the Center for American Progress.