Iconocracia uses photography to bring together approximately thirty creators of Cuban art from several generations who, despite their wide-ranging differences in biography, aesthetics and even politics, coincide in challenging what has been assimilated as Cuban photography and disseminated as such. The book is a collection of work by a series of artists who have managed to take in and process iconography with the steadfast goal of building, more than just an image, but a different imagery altogether from their individual positions and particular viewpoints. However, it also explores the very limits of photography as an act: the text by Ivan de la Nuez seeks to find a location other than the photographer's stance, radically stirring up what is usually considered to be a photographic object.