Galley mailing to key reviewers and media outlets 4-5 months prior to publication.
Advanced review copies and press materials sent to targeted list of 150-200 reviewers. Additional review copies available by request: [email protected].
National advertising: Poets & Writers, American Poets, and the Academy of American Poets newsletter.
Outreach to online media and bloggers including BuzzFeed, Bustle, Book Riot, Literary Hub etc. for features on grief, families, etc.
Buy-ins to relevant academic conferences, trade shows, and publications: American Library Association Annual Meeting, CBSD Sales and Academic catalogs, etc.
Spring book announcements submitted to Publishers Weekly.
Online/social media campaign: Extensive promotion through BOA's website, blog, e-newsletter (7,400+ subscribers), Facebook (6,800+ followers), Twitter (8,000 followers), Instagram (2,200+ followers), and Pinterest (840+ followers) accounts.
Full-page feature in in-house catalog.
E-postcards will be sent to the author's professional contacts as well as BOA’s academic contacts, reviewer contacts, bookstore contacts, and literary bloggers.
Simultaneous ebook and print publication. Ebook ISBN will be included on all press materials, author and publisher websites, and whenever print ISBN is listed.
Planned regional tour in New England.
Threaded with echoes of familial trauma—a sister’s battle with cancer, a brother’s struggles with depression—the lyric poems in The Human Half reveal an open-hearted speaker who finds solace in the beauties of celestial navigation, the flowers along the railroad tracks, and the brushwork of Vermeer and Van Gogh. Filled with quirks of perception, Deborah Brown holds space for wonder amidst of life’s seasons of longing.
