National radio and TV interviews Promotion targeting personal finance publications Promotion on the authors' website (www.supercollege.com) Publicity and promotion in conjunction with the authors' speaking engagements Author tour to New York, NY; Buffalo, NY; Rochester, NY; Philadelphia, PA; Columbus, OH; Cincinnati, OH; Cleveland, OH; Dallas, TX; Houston, TX; Seattle, WA; Portland, OR; San Francisco, CA; Los Angeles, CA

Examining the two basic components of scholarship competition—essays and interviews—this vital guidebook offers practical advice and real-life examples to guide students through the entire application process. A roundtable panel of judges and applicants supply inside information regarding the winning qualities sought after by award-giving organizations and tips for finding scholarships by using books, the internet, personal connections, and sources in the community. With insight into the judges' criteria for a successful application, 30 previously awarded scholarship essays are thoroughly analyzed, from choice of topic to writing style. Revealing unique strategies for preparation and overcoming nervousness, this definitive resource also includes sample interview questions and answers.