Книга Growing an Entrepreneurial Business: Concepts & Cases

Код товару: 20429761
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Growing an Entrepreneurial Business: Concepts and Cases is a textbook designed for courses that focus on managing small to medium sized enterprises. It focuses on the major management challenges that successful start-ups encounter when leaders decide to grow and scale their businesses. The book is divided into two parts—text and cases—to provide professors with maximum flexibility in organizing their courses. The thirty-five cases can be used in conjunction with the text, or independently. Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; the remaining twenty-three cases were written around specific conundrums related to strategy, operations, finance, marketing, leadership, culture, human resources, organizational design, business model, and growth. Discussion questions are provided for each case.The text portion of the book discusses key issues derived from the author's research and consulting, and is meant to complement the case method of teaching, raising issues for conversation. In addition to the real-world knowledge that students will derive from the cases, readers will take away research-based templates and models that they can use in developing or consulting with small businesses.

"Based on decades of research, consulting and teaching experience, Professor Ed Hess presents an extraordinary textbook on entrepreneurial growth. Rejecting the traditional notions of growth for growth's sake, Professor Hess presents a more nuanced view by placing value creation at the center of the growth imperative. Based on painstaking research, this book is an inspiring and practical blueprint for leading and managing growth." - University of Virginia

"Growing an Entrepreneurial Business: Concepts and Cases offers a treasury of solid empirical research, described in a most captivating way. This resource also offers insights that will help any practitioner move ahead and reach the full potential and satisfaction from growing an entrepreneurial venture. A must-read!" - Loyola Marymount University

"There are several books that try to cover entrepreneurship from soup to nuts—everything you could possibly want to know about starting a company. This book is fairly unique in its focus on growing an extant entrepreneurial business." - INSEAD

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