An essential new guide to giving, soliciting and receiving feedback

'Brilliant...as entertaining and interesting as it is practical' - Graham Allcott, author of How to be a Productivity Ninja We are surrounded by feedback, whether we're being asked to like, rate or otherwise comment on products, services or even people. At work, the right kind of feedback delivered at the right time and in the right way can help us all to learn and improve. On the ground, though, that's easier said than done. Help is at hand. Margaret Cheng's six golden rules and Giving Good Feedback Framework offer a clear guide to what feedback is, how we can master the things that get in the way and deploy some simple techniques to make feedback a more routine - and less emotionally charged - part of our routine work communications.

"By bridging the gap between brain science and business effects, they have produced the most insightful book on branding of the last 20 years" - Alchemy: The Dark Art and Curious Science of Creating Magic in Brands

"A wonderful blend of academic insights and practical know-how" - The Choice Factory: 25 Behavioural Biases that Influence what We Buy

"I suspect I'm not alone in having given limited thought to what feedback is for, only focussing on it when the annual appraisal season comes up, or after a short training session. And few of us are comfortable with giving (or receiving) it. That's why Margaret Cheng's new book is so important. It helps us to re-think feedback, what it's for and how we should use it. She reminds us that it's about much more than those annual appraisals. It should be all about learning and developing. Giving Good Feedback provides proper guidance on how to tackle it, and how to make it a more routine - and less painful - part of our working lives" - Follow The Money

"There are perhaps no words more dreaded at work than: "Can I give you some feedback?" Most of us hate giving it. Most of us, if we're honest, hate receiving it. Margaret Cheng's brilliant book is a mixture of well-researched perspectives, some of the most helpful models and approaches and pearls of wisdom from her own impressive career. It's as entertaining and interesting as it is practical. This will definitely be a book I keep coming back to" - How to be a Productivity Ninja