The Italian designer that changed fashion history. It is the exchange between different identities and cultures that characterizes Armani's style and makes it so contemporary, as can be seen from the mannish look that influences many of his collections. But what has distinguished Armani's research and continues to differentiate it from others is the ethical standpoint from which he derives his aesthetics. From his earliest interviews he has always explained his choices in terms of concepts like dignity, rigor, freedom, and authority. A way of accentuating qualities of strength in women, just as he has emphasized a feminine sensuality and tenderness in men's clothes. The result is a vivid and exciting portrait of our social life and of the man who, thanks to his design, has been able to interpret and even anticipate it. beyond.