• National Print Campaign: ESPN, Sports Illustrated, Slam, LA Times, NY Times, GQ, The Reader, Chicago Tribune, The Village Voice, New City, Hypebeast, Journal of Sports and Social Issues, International Journal of Sports and Society, SB Nation, The Athletic , among others
• Trades: Publisher's Weekly, Booklist, Kirkus, Library Journal
• National TV & Radio Campaign: WGCI, Windy City Live, ESPN 1000, Vocalo, ESPN radio and TV affiliates, The Shop (HBO)
• Podcasts: Edge of Sports
• Promote on social media
• National author tour

Part theory, part op-ed, The Game is Not a Game, is an affecting, sobering and unflinching examination of the good and evil of the sports industry. Both liberating and provocative, Jackson explores the role sports play in American society and also the hypocritical standards, which the athletes that play them are often judged. The Game is Not a Game is not intended to be a “safe space.” It breaks the typical sports literary format and rules, challenging accepted ideology, and pushing the comfort zones and boundaries of mainstream sports media. Chapters explore “America’s Miseducation of LeBron James;” “The Disrespect of Serena Williams’ G.O.A.T.ness;” the duplicity of the NFL with the plight of Colin Kaepernick; the cultural bias of analytics; the power of social activism verses the power and politics of professional sports ownership− from the perspective of a writer considered one of the leading voices of social, political and racial activism in sports media.