Galley mailing to key reviewers and media outlets 4-5 months prior to publication.
Advanced review copies and press materials sent to targeted list of 150-200 reviewers. Additional review copies available by request: [email protected].
National advertising: Poets & Writers, American Poets, and the Academy of American Poets newsletter.
Outreach to online media and bloggers including BuzzFeed, Bustle, Book Riot, Literary Hub, etc. for features on translation, fairy tales, folklore, etc.
Outreach to trade journals and media outlets dedicated to works-in-translation, including Words Without Borders, World Literature Today, Three Percent, Center for the Art of Translation, etc.
Buy-ins to relevant academic conferences, trade shows, and publications: American Library Association Annual Meeting, CBSD Sales, and Academic catalogs, etc.
Fall book announcements submitted to Publishers Weekly.
Online/social media campaign: Extensive promotion through BOA's website, blog, e-newsletter (7,400+ subscribers), Facebook (7,000+ followers), Twitter (9,000 followers), Instagram (2,500+ followers), and Pinterest (840+ followers) accounts.
Full-page feature in in-house catalog.
E-postcards will be sent to the author's professional contacts as well as BOA’s academic contacts, reviewer contacts, bookstore contacts, and literary bloggers.
Simultaneous ebook and print publication. Ebook ISBN will be included on all press materials, author and publisher websites, and whenever print ISBN is listed.
Both the translator and the author are confirmed to attend the ALTA Conference 2019 in Rochester, NY, November 7–10, 2019. BOA will partner with local Jewish and literary organizations in Rochester to promote the book launch.
Possible readings and events in Denver, CO, and New York, NY.
Promotion through the translator’s website: https://www.thehebrewtranslator.com/
Presented bilingually with a new English translation by Man Booker Prize-winning translator Jessica Cohen, these brief fables by Israeli author Daniel Oz engage with vast concepts about human nature. Full of timeless, open-ended parables, Further Up the Path offers no answers, moralizing, or conclusion: only an uneasy bewilderment with the paradoxes of the human—and animal—condition.
