What does it mean to be Muslim in Britain today? If the media is anything to go by, it has something to do with mosques, community leaders, whether you wear a veil, and your views on religious extremists. But as all our lives become increasingly entwined with our online presence, British Islam has evolved into a multidimensional cultural identity that goes well beyond the confines of the mosque. Entering a world of memes and influencers, Muslim dating apps, and alt-right Islamophobes, Hussein Kesvani reveals how a new generation of young Muslims who have grown up with the internet are using social media to determine their religious identity on their own terms--something that could change the course of ‘British Islam’ forever.

"'A detailed and often witty journey through the online areas where Muslims congregate . . . Kesvani delivers a tableau of British Muslims wrestling with subjects ranging from clean eating and marriage to LGBT and gender rights.'" - The Observer