In-depth case studies and interviews feature prominent apparel and textile companies, providing context within the fashion industry In-class exercises provide students with the opportunity to pair up and practice the public relations principles discussed within each chapter An Instructor's Guide is available to lecturers adopting this text - this includes suggestions for planning the course and using the text within the classroom A PowerPoint(r) Presentation is also available to adopting lecturers, providing outlines and ideas for lectures; compatible with PC and Mac platform

With the media's increasing weight on public opinion, a positive public image has become an integral part of management and a vital factor in business success-especially in the fashion industry. This textbook will deliver a practical approach to the world of public relations and image management, with in-depth case studies featuring prominent apparel and textile companies. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, principles and concepts are placed in context of what the student will actually do in the business world. Students will be equipped with the real-world approaches and techniques for a successful career in fashion public relations. Features: -- Case studies featuring elements of a public relations campaign for well-known companies -- Interviews with successful public relations managers discussing how s/he applied the principles of the chapter discussed and the results -- Real-life simulations of problems which managers interviewed for the case studies have encountered, and approaches on how they solved them -- In-class exercises, where students can pair up and practice the public relations principles discussed in the chapter -- Instructor's Guide provides suggestions for planning the course and using the text in the classroom -- PowerPoint(r) Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms

"I found the book to be a rare gem. There are hardly any books on PR AND Fashion. This book is fantastic guide to the world of fashion public relations." - Olga Mitterfellner, Mediadesign Hochschule, Germany