* A passionately argued treatise from the CEO of the Arts Council, one of the UK's leading champions of the arts.; * Both inspirational and practical, offering solutions and insights based on extensive experience of arts management in the UK.; * Outlines a 25-year Creative Talent Plan that will have ramifications throughout the creative industries and in government.; * Explores the varied and far reaching benefits of creativity, from economic dividends to place-shaping; and from the impact of cultural education to improving health and wellbeing.

Creativity is a powerful force in shaping and defining all of our futures.; Creativity enables us to fulfil our human potential and to make positive changes to the world around us.; Creativity drives innovation across the arts, technology, science and engineering.; Creativity boosts our economy, empowers our communities, enhances our education system and enriches our everyday lives.; Creativity is the catalyst that will enable the next generation to invent tomorrow.; Enriching lives and places, creativity builds a stronger society filled with happier, healthier people. For children born into a world of unprecedented technological, political and environmental change, those whose creativity has been nurtured will be best equipped to flourish.; This book argues the importance of creativity for everyone. It is not the sole preserve of arts-based subjects, but at the heart of medical, scientific, engineering and entrepreneurial progress too. Identifying the education system as the best route to ensure cultural benefits are open to all, Darren Henley argues that creativity should be at its heart. It is only by equipping children with the creativity to make the best use of their talents, and providing them with expert teachers who can nurture those abilities, that the next generation will have the skills necessary to invent tomorrow.