Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Паперова книга | Код товару 1048340
Автор
Кен Косьєнда
Видавництво
Macmillan Ltd
Мова
Англійська
Рік видання
2019
Кількість сторінок
304
Ілюстрації
Немає ілюстрацій
Формат
130x197x21 мм
Палітурка
М'яка

Усе про книжку Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

‘Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic’ – Kim Scott, bestselling author of Radical Candor

A Wall Street Journal bestseller.

An inside account of Apple's creative process during the golden years of Steve Jobs.

'If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process – from generating ideas to doing a demo for Steve Jobs.'
Adam Grant, bestselling author of Originals

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture.

An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

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Характеристики
Автор
Кен Косьєнда
Видавництво
Macmillan Ltd
Мова
Англійська
Рік видання
2019
Кількість сторінок
304
Ілюстрації
Немає ілюстрацій
Формат
130x197x21 мм
Палітурка
М'яка
Рецензії
Купити - Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
499 грн
Відправлення з
29.01.2021
 

Рецензії Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

 
Характеристики Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Автор
Кен Косьєнда
Видавництво
Macmillan Ltd
Мова
Англійська
Рік видання
2019
Кількість сторінок
304
Ілюстрації
Немає ілюстрацій
Формат
130x197x21 мм
Палітурка
М'яка
ISBN
9781529004731
Вага
218 гр.
Тип
Паперова