Книга Converging Media: An Introduction to Mass Communication and Digital Innovation

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The print edition is no longer stocked, but a discounted e-book is available for purchase.

Industry. Culture. Technology. It's time they came together. From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: An Introduction to Mass Communication, Seventh Edition, uses the technologies we employ every day to explain our current media environment-and to consider where we might be headed.

"This is the best introductorytextbook available with respect to staying in the moment of the change taking place within the media industry and, as a result, within our media culture." - Thom Gencarelli, Manhattan College

"This is an excellent textbook for anyone teaching a course on converging media. It provides compelling story about the challenges we face in understanding a rapidly changing media landscape." - Steven Keeler, Cayuga Community College

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