Publisher Marketing Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month) Email campaign to minimum 340K Entrepreneur subscribers Banner ads on Entrepreneur.com (audience 14 million unique visitors per month) Book excerpts shared on Entrepreneur.com to showcase each of the chapter’s content with inclusion of CTA to buy the book at the retailers Book cover and text links within related articles and channels on Entrepreneur.com Content campaigns shared via Entrepreneur’s social networks, which total 13 million engaged Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts Instagram spotlight campaign featuring case studies in the book
Author Marketing Book launch and six-month promotion plan coincide with author's peak page hit months. Author's site averages 2M hits each month between April and September. Author's promotion will include: Promotion to author's 65,000 weekly newsletter subscribers Advertising and book excerpts in his client -specific newsletter "The Direct Response Letter" Cross promotion in his affiliate network of joint venture partners with combined e-mail opt-in lists that reach 1M+ active consumers Promotion to author's 3,500 first-level LinkedIn connections, 4,600 Facebook friends and 6,400 Twitter followers
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.
Readers will learn how to:
- Create A-level content that gets noticed, gets read, and eliminates “content pollution”
- Overcome the biggest weakness of content marketing
- Double marketing response rates by adding lead magnets, bonus reports, and other free content offers
- Use content to build brands, enhance reputations, and stand out from the competition
- Plan, execute and measure content marketing in a multichannel environment
- Know when to stop giving away content and start asking for the orders
