This book harnesses thinking from different coaching approaches and specifically addresses the need to be aware of, acknowledge and respond to different national cultural norms that can impact the effectiveness of individuals and teams.

Written by two authors who have worked as both individual and team coaches with clients from multiple countries, this book looks at how the existential framework of a coach needs to absorb the national cultural lens as well as those from an individual’s personality or professional background. It highlights how traditional methods of coaching can, unhelpfully, assume nationally biased interpretations of behaviour, and uses the existential approach as a specific way to explain the need to recognize often unspoken norms that can get in the way of addressing the needs that arise.

Offering practical checklists that serve as a reminder of core principles, this book is aimed at professionals in the coaching field but is also relevant for anyone who wants to look for and understand how to overcome national behavioural differences that may not be immediately apparent.